BALENCIAGA
SPRING 2022
LOOK 43
ELIZA DOUGLAS



... CLONES ...

FASHION SHOW
JUNE 6, 2021

BALENCIAGA “CLONES” ELIZA DOUGLAS — BY INDIA ESPY

CREATIVE DIRECTOR OF BALENCIAGA, DEMNA GVASALIA, RELEASED “CLONES” OF MODEL, ELIZA DOUGLAS, FOR THE SPRING 2022 COLLECTION.

ELIZA EITHER OPENED OR CLOSED EVERY RECENT BALENCIAGA SHOW AND IS FEATURED IN MOST CAMPAIGNS. THEY ARE SEEN IN ALL 44 LOOKS BUT NONE WITHOUT AN ALTERNATIVE IDENTITY.

“ELIZA APPEARS AS A SERIES OF DIGITAL CLONES, DEEPFAKES, OR MODELS WITH ELIZA’S PHOTOGRAMMETRY-CAPTURED AND CG-SCANNED FACE DIGITALLY GRAFTED ON,” GVASALIA STATED.

THE COLLECTION MANIPULATED TECHNOLOGY TO ENGINEER REALITY. MODELS ARE FILTERED IN—BUT VIEWERS CAN “NO LONGER DECIPHER” THE REAL AND THE FAKE. HINT: THE CLOTHES ARE REAL. THE SHOW, HOWEVER, HAS NO ONE REAL, AND NO ONE THERE.

VIDEO DIRECTOR, QUENTIN DERONZIER, “POST-PRODUCTION PROCESSES INCLUDE PLANAR TRACKING, ROTOSCOPING, MACHINE LEARNING, AND 3D MODELING, IMPLEMENTED IN ORDER TO ACHIEVE A HYPER-REALISTIC EFFECT.”

A SCI-FI ARTIFICIAL AUDIENCE IN ALL-BLACK MONITORED THE COLLECTION THROUGH THE LENS OF THEIR CELL PHONE CAMERA. ELIZA DOUGLAS, WITH A BLACK VEIL DRAPED OVER THE HEAD AND FACE, ENTERED FROM A TALL DOORWAY. IN HAND, AN HOURGLASS BAG IN BLACK WITH A ROUNDED VOLUME.

THEIR CELL PHONE CAMERAS FOLLOWED THE MODEL.

SUNGLASSES, WHICH ARE NOW A FILTER ON INSTAGRAM, FRAME CONCEALED IDENTITIES. OTHERS ARE HIDDEN BY COUNTERFEIT GUCCI HEAD SCARVES SOURCED FROM THE HACKER PROJECT.  

BALENCIAGA “HACKED” GUCCI HOUSE CODES AFTER CREATIVE DIRECTOR OF GUCCI, ALESSANDRO MICHELE, REPLICATED BALENCIAGA IN THE “ARIA” COLLECTION. COUNTERFEIT SCARVES, BAGS, AND BELTS WERE PRODUCED AS BALENCIAGA PRODUCTS. THE INTERLOCKED GG LOGO IS REPLACED WITH A BB TO REFERENCE WHAT IS GENUINE AND WHAT IS NOT.  

LIMITED EDITION BAGS FROM THE HACKER PROJECT INCLUDING THE “THIS IS NOT A GUCCI BAG” WILL BE AVAILABLE IN-STORES NOVEMBER 2021.